Clik here to view.
4 Content Marketing Productivity Killers
Author: Dayna RothmanBeing a content marketer is hard. I know that first hand! There is a ton of content to create, your strategy needs to be coordinated with various teams and internal customers, you...
View ArticleClik here to view.
[Quiz] Who’s Your Content Marketing Crush?
Author: Lizzy FunkWhether you like to write a blog post here and there, or you get paid to write ebooks all day, every day, we all have a little love for content marketing in our blood. Like most other...
View ArticleClik here to view.
The Definitive Guide To Engaging Content Marketing
Author: Ellen GomesContent marketing is the process of creating valuable, relevant content for the purpose of attracting, acquiring and engaging your audience. While content marketing can be anything...
View ArticleClik here to view.
[Infographic] The 3 Rs of Content Marketing
Author: Ellen GomesEvery content marketer knows about the investment it takes to create awesome content. We’re not just talking about time and money, but the blood, sweat and tears it takes to create...
View ArticleClik here to view.
5 Common Infographic Pitfalls to Avoid at All Costs
Author: Dayna RothmanInfographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. At Marketo, our infographics serve 2 main...
View ArticleClik here to view.
Find The Right Mix With The Content Food Groups
Author: Ellen GomesWe all know that it’s important to have a variety of content types—but many marketers stumble when they have to define what a well-rounded content mix looks like. They struggle to...
View ArticleClik here to view.
The Life of a Content Asset: Tracking Real ROI
Author: Dayna RothmanWe recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan, for a content award on measurable ROI. Instead of running a...
View ArticleClik here to view.
[Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight...
Author: Shyna ZhangWhen’s the last time that you visited your local bank teller? Met in-person with a financial advisor? It’s probably been a while, and you wouldn’t be alone—more and more consumers...
View ArticleClik here to view.
How Content Cultivation Can Reinvigorate Your Content Marketing Efforts
Author: Anne JanzerWhere do you get the content for your content marketing efforts? You may create your own, either in-house or with hired help. Or perhaps you curate content from other sources. But...
View ArticleClik here to view.
Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your...
Author: David LizerbramImagine you’re a marketer at GMO-free Food Co, a company that sells organic, GMO-free snacks. You want to create content on your WordPress blog to educate your potential...
View ArticleClik here to view.
7 Lessons To Help You Produce Content That Converts
Author: Nischala Murthy KaushikAccording to Gartner, content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a...
View ArticleClik here to view.
Why Your Content Plan Must Include Interactive Content
Author: Julie WingerterFrom Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive...
View ArticleClik here to view.
Orange-You-Glad I Said “Content”? – Insights from Content Marketing World 2015
Author: Sesame MishLast week, Content Marketing World (CMW) took downtown Cleveland by storm. Industry movers & shakers congregated in the vast maze of a convention center to learn the latest hacks...
View ArticleClik here to view.
Content That Rules the Roost: 5 Practical Strategies for Making Your Content...
Author: Jonathan JohnAccording to Content Marketing Institute, 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers....
View ArticleClik here to view.
Why Your Content Lacks Substance (and How to Fix It)
Author: Kylie Ora LobellAnybody can go on Google, research a topic, and come up with content. For instance, in 2007, The New York Times came out with an article declaring that we see 5,000 ads and...
View ArticleClik here to view.
Keep Calm and Content On! 4 Ways to Write Compelling Content for Customer...
Author: Elaine IpHalloween has come and gone, but the fright isn’t over just yet. With its passing grows a sense of panic among consumer marketers everywhere. We are now in the busiest selling season...
View ArticleClik here to view.
5 Ways To Create Interactive Content and Maximize Your Marketing Budget
Author: Anna TalericoIt’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to...
View ArticleClik here to view.
New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content...
Author: Sarah QuinnDo you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B...
View ArticleClik here to view.
The Brand Resolution That You Can’t Skip
Author: Ellen GomesIt’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally). If you’ve set personal goals already (like seeing the...
View ArticleClik here to view.
Consumers Weigh in on the Efficacy of Inbound Marketing
Author: Andrea LehrAds are everywhere, and this can feel especially true when you’re trying to avoid them. And believe me, people try their hardest to do just that: Nearly 200 million people worldwide...
View Article
